The klezmer honk of Derulo’s “Talk Dirty” packed wedding dance floors for a year as pop-rap continued its latest love affair with sampled live horns that began with Macklemore’s “Thrift Shop,” but “Talk Dirty” is hardly classic. ITunescore really started in 2001, when the iPod was released and about the time the Black Eyed Peas added Fergie to the lineup. As Apple tries to convince customers that Apple Music is somehow different and better than Spotify, it feels like a good time to take stock of the company’s effect on the music landscape. Groups like Gorillaz, the new BEP, and Girl Talk made music that mirrored the iPod’s function: randomizing play on one’s musical library and putting things back-to-back. People’s tastes were varied, walls between genres were increasingly being toppled, and suddenly everyone was potentially a DJ. The very first iPod commercial in 2001 used a 1998 Propellerheads song from their prophetically titled album Decksanddrumsandrockandroll. On Apple playlists, decks and drums could coexist with guitars, fiddles, and harps.
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